Our Work

The two main focus areas of the Foundation's work are in childhood literacy and in vision correction – two fields that are central to the educational development of all people throughout their lives.

Childhood Literacy

In the 21st century, as citizens of the information age, reading plays an increasingly important role in academic and personal development. The more children read, the better their vocabulary, reading ability and academic performance.

Studies have shown that reading for pleasure is more important for the academic success of a child than their family's socioeconomic status (OECD, 2002).


The Foundation advocates “happy reading”, focusing on cultivating the reading interest of children aged 0-12 through free voluntary reading, and reading for pleasure. The concept “happy reading” has been cited as an important way to improve the level of education and reduce the impact of poverty.

Predominantly, we award grants for existing programs that are innovative, sustainable and impactful, and have launched a number of our own campaigns tackling issues in this field.


Vision Correction

Poor Vision is the largest unaddressed disability in the world today. Almost one third of the world's population suffer from uncorrected poor vison because they don't have access to a simple pair of glasses. This is a huge waste of human potential across the developing world.

In the vision correction space, we have funded a number of proprietary campaigns and initiatives to get affordable eyecare to the 2.2 billion people around the world who suffer from poor vision, in developing nations including Rwanda and Ghana.

The Foundation supports organizations on innovative, cost-effective and high impact programs in Mainland China, Hong Kong, Rwanda, Ghana and in developing nations across the world.